In a challenging period for international financial services businesses, the team at Crystal PR has managed more than 130 announcements and created more than 90 long-read pieces of content for clients during the first half of 2024 – a year in which the agency marks its 30th anniversary.
This significant volume of communications has seen the team achieve more than 300 items of editorial coverage globally on behalf of clients, including in the BVI, Cayman Islands, Hong Kong, Isle of Man, Luxembourg, Singapore, UAE and US, as well as the Channel Islands and UK.
Other highlights for the team over the past six months include:
- Securing editorial coverage in more than 20 different leading trade titles in London, covering private wealth, funds and corporate services
- A greater focus on long-form content, including the creation of a new whitepaper focusing on AI in financial services
- Co-ordinating successful media meetings for clients with key London-based editors
- Helping to manage the launch of the latest Impact Jersey initiative
- Coordinating communications around a number of corporate acquisitions, including in the US, Cayman, UAE and BVI
- Managing a successful private wealth award submission on behalf of a client
- Supporting the opening of a branch of a major high street bank
- Managing communications around office expansions and relocations in London, Jersey and Europe
- Integrating AI tools into the team’s operations to support workflow
Reflecting on the first half of 2024, Mike Sunier, Managing Director, Crystal PR, commented:
“As an agency we are celebrating our 30th anniversary and I’m delighted we remain so consistent in our service delivery, especially in reaching the important target media outside of the Channel Islands so frequently. At the same time, our services have evolved to meet the changing requirements of the industry with far greater focus on content creation, leading us to help produce a variety of blogs, whitepapers, long reads and social posts for clients.
“In the next six months or so, we can expect Moneyval assessments, potential fall-out from UK and US elections, changes to global corporate tax and regulatory changes in specific jurisdictions. These developments and any impact they might have on the industry will remain in our thinking as we advise clients with their ongoing communications activity.”
Adam Riddell, Director, Crystal PR, added:
“The environment has been challenging for financial services globally over the past six months, but from our statistics its evident that clients remain bullish in their activity, launching new services lines, opening offices, expanding their teams and in some cases acquiring new firms.
“In an ever more complex business arena in which digital output continues to accelerate, external communications’ strategies and management retains its important role along with having an in depth understanding of the commercial landscape in which our clients operate.”